Alicia Keys feat. Kendrick Lamar – “It’s On Again” (video) (prod. by Pharrell Williams)

Alicia Keys

Katy Perry tries with “Roar” and fails.
Shakira tries with “Empire” and makes barely a ripple.
Alicia Keys attempts with “It’s On Again” and ensures her indelible mark by enlisting the hottest Black rapper in the game and the hottest producer in the game today.

Granted Alicia has made a career belting out torch songs straddling pop and R&B crossover sensibilities for over a decade. So when she made “Girl On Fire” a couple years ago, making a pop theme for a movie franchise seemed like a natural step. Here we are with Alicia’s 80s-influenced anthem featuring a needlessly aggressive 16 bars from Kendrick Lamar.


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